Friday Night Comedy Gold: Sprite Commercials

Sprite Ads Nix Creepy Thirst Guy for Creepier Sublymonal Advertising.

Coca-Cola began a startlingly creepy ad campaign last month for what is perhaps it's least creepy beverage: Sprite. Yes, Sprite, the soft drink that you were given when your "tummy hurt" is now a limitless source of nightmare fuel. Don't believe me? Lay your eyes on this:

Sumo

That one isn't too bad. But I believe I did scream audibly when this came on the other day:

Spa

I give you my reaction:


SWEET MERCIFUL GOD!!!!

Now then, after reading up a little on this new ad campaign (especially since they have these ads and more playing in the lobby at Coke) I found out that despite the apparent creepiness of the ads, they do have an innovative feature: If viewers with DVRs record the ads and watch them slowly, they will see embedded content, including codes that can be entered into a web site to receive content. (Source: AP)

Still, this did not satisfy my curiousity. Especially since, in my experience at least, the majority of the Sprite drinkers are like these folks:

"Hi. We're old."

I didn't fully understand the marketing to this demographic when they had "Thirst," you know the little action figure guy that would say "Show them my MOTTO!" but this seemed like a BIG step in the wrong direction. So I used some of my clout to contact the marketing guru behind these ads. And, you guessed it, he was unavailable for comment.

Unavailable for Comment

So I went back to downloading the clips of the commecials and playing them back on my computer to find some of these "codes" and "embedded content." I did find one, and I could't agree with it more.

code: whatthe?

As in:


My thoughts exactly.